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Mon, 20 May 2019 10:35:24 EDT

Case studies are one of the best online lead generation tools a business has at their disposal. Learn how the case study framework benefits your business.

The post How to Leverage Case Study Downloads as Online Lead Generation Tools appeared first on Lighter Capital.


Thu, 16 May 2019 9:57:49 EDT

Explore the changing landscape of tech startup financing and learn about the growing trend of alternative financing options like revenue-based financing.

The post The First Ever Revenue-Based Financing Industry Report appeared first on Lighter Capital.


Tue, 14 May 2019 12:18:23 EDT

Slow sign-up rates that hinder growth can be caused by a number of different factors. We look at some common causes that might be holding you back.

The post Strategies for Improving Your SaaS Conversion Rate appeared first on Lighter Capital.


Mon, 13 May 2019 11:53:07 EDT

Scaling in business means adding revenue at a faster rate than taking on new costs, but what is scaling in business and how is it different than business growth?

The post What Is Scaling in Business and How Is It Different Than Business Growth? appeared first on Lighter Capital.


Wed, 8 May 2019 10:27:50 EDT

A domain name is your startup's online identity, so effective web presence management starts with establishing it. However, you must also think beyond that.

The post The Importance of Domain Names in Web Presence Management for Startups appeared first on Lighter Capital.


Fri, 3 May 2019 9:55:10 EDT

Seed funding, as the name suggests, is funding designed to germinate an idea into a business at its beginning stages. Here's how seed funding works.

The post Seed Funding: How It Works appeared first on Lighter Capital.


Wed, 1 May 2019 12:34:47 EDT

The failure rate for SaaS startups is high. We take a look at the main reasons why so many SaaS startups fail and what you can do to avoid following in their footsteps.

The post Why Do Most SaaS Startups Fail? appeared first on Lighter Capital.


Tue, 30 Apr 2019 12:35:55 EDT

What is the role of a startup CEO? What are the CEO’s responsibilities within the startup and what should be prioritized? The truth is, it depends.

The post On Being a Startup CEO – Roles, Responsibilities and Priorities appeared first on Lighter Capital.


Fri, 26 Apr 2019 11:23:21 EDT

Do you have your eye on becoming a CEO? See our book review of The CEO Next Door: The 4 Behaviors That Transform Ordinary People Into World-Class Leaders.

The post Book Review – The CEO Next Door: The 4 Behaviors That Transform Ordinary People Into World-Class Leaders appeared first on Lighter Capital.


Wed, 24 Apr 2019 10:52:02 EDT

Creating brand awareness for a startup requires the subtle art of storytelling in business to be successful, but what exactly does that mean?

The post The Art of Storytelling in Business and Creating Brand Awareness appeared first on Lighter Capital.


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